A trademark can be almost anything, including a word, name, symbol, “device,” or combination of these things.

To acquire trademark rights, you must use the trademark to identify your products and distinguish them from your competitors products in the marketplace. Here’s what you should know about trademarks:

  • Trademarks apply to specific categories of products or services. If the products or services are part of the same category, the same trademark can be used by different parties. 
  • Trademarks last as long as you’re using them.
  • The law only protects trademarks that are distinctive, either inherently or through acquisition.
  • There are three ways you can protect your trademark — through common law, state law, and/or federal law. We can help you figure out which one is best for your business.